My team, like many others, has adopted the Lean Startup process to quickly test and learn from customers. I expect to post a series of blogs to share our experience. In case you are just getting started, I would highly recommend watching following two FREE videos available online. Build. Measure. Learn. Lean Startup SXSW 2012 – hosted by Eric Ries. http://www.udemy.com/lean-startup-sxsw-2012-videos-and-presentations How to Build a Startup – Steve Blank (teaches Lean Launchpad class). http://www.udacity.com/overview/Course/ep245/CourseRev/1 You should also subscribe to their blogs; Startup Lessons Learned Steve Blank's blog The concept of Lean Startup is very simple. Put something out in front of customers as quickly as possible to get their feedback.